Everyone has a unique journey and is precious. No matter where you are in that journey, having the right strategy can help you reach your goals and create more freedom in your life.

My purpose in life, is to help as many people as possible find that freedom, live a purpose filled  life and then go on to help others do the same. 


I'm Jules Radford

Back in 2006, I almost lost everything, because I let some destructive habits got the better of me....in the battle of time with partner / kids / friends vs time spent with my destructive habit, the habit ALWAYS won………..sound familiar?   

The endless cycle of relapse, focussed effort, to relapse, to focussed effort, was never far away, until something changed ALL of that, yet it took me over a decade to make the transformation from destructive habit, to identifying and living a purpose filled life

So I set out to explore how this process could happen much faster, and created the 28 Day RESET Challenge, to help YOU find that elusive freedom from whatever is holding you back, and start living a purpose filled life, in 28 DAYS, not years or decades.  I have been refining this process over the last couple of years to make it as easy and accessible for YOU as possible.  

Show me a sneak peek of The 28-Day RESET Challenge

My Story - the man behind the pictures!

I grew up in a lovely home and one of 4, I was fairly successful in school and University, trained with one of the best Accountancy firms on the planet, was married to the most gorgeous girl in the world and we had 2 lovely daughters, yet this wasn't enough, I was always searching and striving for more. 

I had made it through life not really knowing what it was like to feel loved or to be truly in love, and so when I was not sure how to deal with my emotions, I self soothed with various substances and destructive habits, which led to problems in my marriage, my family, my relationships, and almost cost me my job.

Outside of Reset-Reimagine, I lead a large global team for a tech company where I am a High Performance Culture coach & facilitator. 


What's the story behind the RESET name and logo?

I absolutely love the mountains and adventure sports, and it was in 2017/2018 that looking back I realise my dream of owning an apartment in a ski resort is what got me through some particularly challenging times.  Having this dream that I could focus my attention on, stopped me focussing on the destructive habits which had almost cost me my job.

What I didn't realise, was that the ski apartment was only the beginning of the journey.......I got involved in facilitating and leading The Recovery Course in my local town and then Covid-19 hit and we had to move online and as part of the move to online I co-founded the STAR [Steps To Active Recovery] Life Course, writing all the sections around "mastering our mind" which started off a chain reaction that I now realise started back in 2006.

Back in 2004, I had attended an NLP (Neuro Linguisitic Programming) 3 day workshop and it was like a light bulb set off - I suddenly realised the awesome power of the mind, this was then triggered again a few years back when attending a "dream your future" workshop and the idea that 'what we focus on, is what we become' and that if we want to achieve something, we need to first dream it, think it, visualise it, and start taking daily steps towards it.

So the idea formed - what if I focussed on my dream, rather than on my destructive habits......and BOOM, the Mind section of the STAR Life Course was born....but the journey didn't stop here...........    


The 3 things that tend to cause addiction or destructive secret habits 

What struck me was that it wasn’t the bad habits that was the problem, that was just how I self-soothed my pain, it was 3 things:

  1. the root cause behind the pain and not able to let it go instead using it to hold ne back in life
  2. not having a purpose or a dream to shoot for in life
  3. letting my mind self-sabotage me


Introducing..........The 28-Day RESET Challenge

So I had this crazy idea to build a step by step 28-Day RESET Challenge to guide you from feeling miserable, shame, frustration, numb, absent in relationships, caged in and not reaching your potential, to starting the right steps towards FINALLY achieving freedom from your habits and getting the passion for your life back, all in 28 days.  
No fluff. No messing around, just a simple plan to take you from feeling caged in by your secret habit to complete freedom.  Would you LOVE to stop feeling miserable, shame, frustration, numb, absent in relationships and start taking the right steps towards FINALLY achieving freedom from your secret habit and living your dream life, a life of passion and purpose? 

So this is what I created - The 28-Day RESET Challenge to get from addiction to living your dream life in 28 days: 

  1. help you to start using your mind as your best friend instead of your worst enemy
  2. find your purpose and your dream and plot the path towards your dream life
  3. remove the root causes causing you to self soothe…..in 28 days    


Start The RESET Challenge - Living Life On Purpose!

Why I Do It

I believe that every single person on this planet is here for a reason and for a purpose, yet so few actually get to find their true purpose and destiny because life, addiction, stuff gets in the way.  I want to help you remove the clutter and help you identify and start living your purposae filled dream life.

I believe you are AMAZING, you are IMPORTANT, you are SPECIAL, you are UNIQUE, you are PRECIOUS and you are LOVED.  There is only one version of YOU on the whole of planet earth, and planet earth NEEDS you living out your PURPOSE

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